The Iowa Flood Center (IFC), established following the 2008 record floods, has developed a real-time flood forecasting and information dissemination system for use by all Iowans. The system complements the operational forecasting issued by the National Weather Service, is based on sound scientific principles of flood genesis and spatial organization, and includes many technological advances. At its core is a continuous rainfall–runoff model based on landscape decomposition into hillslopes and channel links. To read more, please visit the BAMS website.